Category Archive for: Brand Management

How to Establish Customer Loyalty

You’ve heard it many times before, but it’s always less expensive to get an existing customer to purchase again than it is to find new ones. Creating a loyal customer base ultimately comes down to the feeling of individual care and the service you provide them. Why go anywhere else, when you offer an attractive…

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Custom Packaging & Your Brand

Competing against large companies who have custom branding specialists can be daunting. Many start-up and small business owners mistakenly believe that branding costs a lot of money. And certainly, there are agencies that will help you build your brand for a ridiculously high price that most small businesses simply can’t afford. But branding agencies aren’t…

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