So, by now we all know the importance of product packaging and how it can seal the deal in terms of long-term customer retention, ROI and reputation. But did you know that product packaging, in particular- the customised type, can play a crucial role in protecting the goods you are trying to sell? To avoid…
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You’ve heard it many times before, but it’s always less expensive to get an existing customer to purchase again than it is to find new ones. Creating a loyal customer base ultimately comes down to the feeling of individual care and the service you provide them. Why go anywhere else, when you offer an attractive…
Competing against large companies who have custom branding specialists can be daunting. Many start-up and small business owners mistakenly believe that branding costs a lot of money. And certainly, there are agencies that will help you build your brand for a ridiculously high price that most small businesses simply can’t afford. But branding agencies aren’t…
While you might know what your business stands for, knowing that your customer knows is the determining factor whether your business is a success or failure. With a myriad of new releases on the market as many as 95% of new products introduced each year fail, according to AcuPoll. While reasons vary in each case;…
FACT- First impressions are formed in milliseconds. Way before you even realise what you’re taking in, before your cognitive awareness has understood what is in front of you, you have formed an impression. First impressions are paramount when it comes to the customer experience. When your aim as a business is to win customer loyalty,…
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